Web Site Optimisation

How To Reach The Top Of The Major Search Engines

WebPositionMasters.com ( Oldham Associates ) are recognised as a leading advisory partnership, with specialist expertise assisting companies with Internet Marketing and Search Engine Positioning Strategies including web site optimisation.  Our consultants are individually accredited under The British Accreditation Bureau scheme.  We are registered and accredited to work with the vast majority of UK Business Links across the country.

Web Site Optimisation

Search engine ranking, Your business can't survive without customers!  It doesn't matter how great your product is; how wonderful your service is - if you don't have customers, all you have is a skill, or a product.

Throughout this site we will give you lots of information to help your business to the top of the search engines but our main business is to assist your company achieve the top positions on the search engines.

Creating interest in your web site, When you create a web site with an intention of selling through it, you have no option but to be on the good side of buyer behaviour, if you wish to succeed. Funny enough, on the web (internet marketing) a lot of businesses forget, buyers do have a behaviour, the way they are accustomed to doing things.

Buyers, The 80-20 rule, still applies.  80% of your sales will come from 20% of your customers.  These are the people  who buy from you a second and a third time.  It is easier to make more sales out of your current customers.  Your optimised web site has to have features that, keep your customers coming back.

Most sales are never made the first time a prospect sees the product or service.  Translation: it is a sure thing that unless you get that guy visiting your web site the first time ever to return another day, t hey won't be buying anything from you.  So you must make sure they return.

Think very clearly about your website.  If you have  one of those web sites that just advertise your product and offer no other features that encourage returning visits, you need to add some features that do so.  Now let us look at how buyers get to the decision that they will either return another day or buy your product or service on any particular visit.  First, something grabs hold of their attention.  If not, they go - there are other better things to do.  If their attention is taken, they have a quick look to see if they are interested.  If they are interested, they spend some time.  During that time spent on whatever they found that was interesting, they may develop desire for the product or service or information.  If they have desire, they will take action to fulfill that desire.  That action is either purchasing or returning or doing something related to either of those two.

Now let us look at how buyers get to the decision that they will either return to your web site  another day or buy your product or service on any particular visit.  First, something grabs hold of their attention.  If not, they go - there are other better things to do.  If their attention is taken, they have a quick look to see if they are interested.  If they are interested, they spend some time.  During that time spent on whatever they found that was interesting, they may develop desire for the product or service or information.  If they have desire, they will take action to fulfill that desire.

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