Web Site Optimisation 

web site optimisation

 

 

Web Site Optimisation Reach The Top Of The Major Search Engines

WebPositionMasters.com ( Oldham Associates ) are recognised as a leading advisory partnership, with specialist expertise assisting companies with Internet Marketing and Search Engine Positioning Strategies including web site optimisation.  Our consultants are individually accredited under The British Accreditation Bureau Scheme.  We are registered and accredited to work with the vast majority of UK Business Links across the country.

Search engine ranking, Your business can't survive without customers!  It doesn't matter how great your product is; how wonderful your service is - if you don't have customers, all you have is a skill, or a product.

There's much talk in web circles and on the web itself about there being hundreds or even thousands of search engines. But the truth of the matter is that, Over 85% of all traffic on the web comes from about nine major search services.  That's right!  And by understanding who the major players are, what type of service (crawler or human powered) they are, and most importantly, how they work, you'll be able to drive quality targeted traffic to your site.  So when you hear of products and services targeting 1000's of search engines - remember, it's the major search engines you need to focus your efforts on.

The industry is changing rapidly. Search engines and directories have moved away from free submissions to paid for services. Yahoo! dropped free submissions for all businesses and now charges $299.00 (£210 GBP) and there's no guarantee that you'll be included in the index.

Even the crawler based search engines are moving into 'paid for inclusion' services. Inktomi is a major American database which supplies search results to places like AOL (America Online) and MSN (Microsoft Network) amongst others. They now have a partnership deal with third party suppliers li
ke Position Technologies, where they guarantee their Spider will visit your site every 48 hours and continue to do so for one year. Alta Vista has a partnership deal with Infospider to provide a similar service for paid inclusion and now Lycos and Ask Jeeves also have 'pay for inclusion' services. They all guarantee that they will index your web pages and include them in their database - but if your site isn't search engine optimised, you're actually paying to be in the dungeon! 

There's no guarantee, even though you're now paying for inclusion, that your pages will actually achieve a rank of any description, now more than ever is the time to get your web sites optimised.

If you were getting horrible results in search engines before this whole 'paid for services' thing started, then to find that you are actually paying to be at the bottom of their index is going to add insult to injury. Please be so careful about the advice you take. If you take it from those web designers, and developers who really have no idea whatsoever about the way that search engines work then you may end up being penalised and sent to the bottom of the pile. Search Engine Marketing: The essential best practice guide, is based on 'real world' experience of achieving top 20 positions and nothing less. You possibly don't realise it, but you could be building 'search engine unfriendliness' from the very start of your project. If you're into high-end online technology, like dynamically delivered content and Flash for interactivity, you could well be jeopardising any possibility of getting a decent rank in search engines without knowing why!

 

 

How do you get your web site positioned above your competition?  The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find!

how search engines work

submitting to the search engines

web site optimisation

keywords

keyword relevancy

keyword density

search engines

meta tags

internet marketing

home

 

 

 

 

 

"You've done a beautiful job with this e-book, Mike. It's jam packed with excellent, very up-to-date information, which I know from vast experience how difficult it is to keep up. With it in e-book format, it'll be easy to keep updated on a regular basis so that your buyers will always have access to the latest information in the search engine industry. Plus, I found sections that aren't covered in most of the other search engine books or materials. I was very impressed!"
Robin Nobles.
Director of Training of the Academy of Web Specialists.



Talk to us today,  +44 (0) 161 236 5870 advice is free! Or E-Mail :


how search engines work submitting to the search engines
web site optimisation  :  keywords  :  keyword relevancy   :  keyword density
search engines  :  meta tags  :  home  :  internet marketing
Download the Search Engine Marketing: The essential best practice guide 
 

Oldham Associates Approved Search Engine Optimisation consultants to Business Link For Greater Merseyside, GME.  How do you get your web site positioned above your competition?  The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find!

Business Link for Greater Merseyside approved consultants

Everything we do is built around a long-term plan for your success.

Talk to us today,  +44 (0) 161 236 5870 advice is free!

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