Meta Tags |
Meta Tags can play a significant part in web site optimisation How To Reach The Top Of The Major Search Engines Meta Tags are undisplayed text written into your HTML document intended to describe your page to the search engine for the purpose of cataloging the content or description of your page. There is some debate as to whether or not they should be included in your HTML document since some search engines openly state that they “ignore” <meta> tag. However, since several search engines claim to support them, our view is that they should be included in your HTML document however you must be careful how you use them. Make them useful to the search engines that support them while avoid being penalised by the search engines that do not support them. For instance, a few search engines will use your <meta> description as the as an overview for your web page. Other search engines totally ignore the meta tags. Regardless, none of the search engines will penalise you for using meta's as long as you use them properly. However, be careful that you do not repeat your keywords too many times. Generally speaking, no advantage can be gained from repeating a keyword within your meta tags. Here
is an example of where your meta tags should be placed in your HTML
document. <HTML> In this example you see the tags we used for this web site dealing with precisely what the contents suggest. In the <Meta> description we wrote as many keywords in plain English sentences as possible and limited the content to 250 characters including spaces. This description is used by some search engines as the summary for this web site. That means that people will see it and use it to decide whether or not to "click" on this link. We limited it to 250 characters because search engines seldom, if ever, display more than 250 characters as a summary, and sometimes they display fewer characters. WebPositionMasters.com ( Oldham Associates ) are recognised as a leading advisory partnership, with specialist expertise assisting companies with Internet Marketing and Search Engine Positioning Strategies including optimisation of meta tags and web site optimisation. Our consultants are individually accredited under The British Accreditation Bureau scheme. We are registered and accredited to work with the vast majority of UK Business Links across the country. Search engine ranking, Your business can't survive without customers! It doesn't matter how great your product is; how wonderful your service is - if you don't have customers, all you have is a skill, or a product. Throughout this site we will give you lots of information to help your business to the top of the search engines but our main business is to assist your company achieve the top positions on the search engines. |
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| how search engines work : submitting to the search engines | ||||||||||
| web site optimisation : keywords : keyword relevancy : keyword density | ||||||||||
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Oldham Associates Approved Search Engine Optimisation consultants to Business Link For Greater Merseyside, GME. How do you get your web site positioned above your competition? The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find! Business Link for Greater Merseyside approved consultants Everything we do is built around a long-term plan for your success. Talk to us today, +44 (0) 161 236 5870 advice is free! Fax : 015395 59100 :
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