Keyword
Density
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How To Reach The Top Of The Major Search Engines Search Engine knowledge can play a significant part in web site optimisation Keyword
Density Keyword
density is another concept for you to grasp . This is the number
of times your keywords appear in relation to the other words on your web
page. For instance, if your page only had one word of text, say "
antiques", the keyword density would be 100%. If on the other
hand the only text on your page was "visit
our antique bed center" Then the Keyword Density of "antique"
would be 20% because each word on the page represents 1/5th of the
entire text, or 20% (search
engines ignore common words such as "the",
"at", "of", etc.) Theoretically,
a web page that said only "antiques"
verses the "visit
our antique bed center" page would be given a higher score for
the keyword Chicago due to a
higher keyword density. Although you can see this is a simplistic
example, you get the idea. Here's the point. When designing your
web site, be aware that "keyword
density" can play a major factor in regards to how your pages
score on the search engines. It can be to your advantage to
develop keyword rich “information” pages within your site that are
appropriately loaded with the "correct" keyword density mix of
carefully selected and intelligently assembled keywords.
Caution:
Do
not use
" stop words" or " dead weight words"
in Titles:
A
stop word or dead weight word is a keyword or key phrase that has become
so common on the Internet that search engines either ignore it or return
hardly relevant results when they are used. Here
are some obvious, stop words: the, of, that, is, and, to,
etc...
Just
be aware that search engines tend to ignore frequent and/or recurring
words that commonly appear on web pages
in order to save storage space or to speed up searches.
If your business happens to be in a "stop word"
category, we suggest you wrap your keywords in quotation marks and/or
use capitalization or uppercase letters as a strategy to make the stop
word more "findable" through the search engines. |
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Oldham Associates Approved Search Engine Optimisation consultants to Business Link For Greater Merseyside, GME. How do you get your web site positioned above your competition? The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find! Business Link for Greater Merseyside approved consultants Everything we do is built around a long-term plan for your success. Talk to us today, +44 (0) 161 236 5870 advice is free! Fax : 015395 59100 :
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