Internet Marketing

Internet Marketing, creating interest in your web site

There are a lot of ways to achieve this depending on your industry. An estate agents web site will not employ the same marketing methods as a medical web site. You will need to sit down and look at how you can do it best. You should visit some leading web sites in and out of your industry and look at what they do (there is no point in inventing mediocrity when you can look genius). You may also want to get a suitable consultant on this. For now, let us look at the four steps in general.

Internet marketing step 1, Attention, People can enter your web site from any of your pages. Whatever page they enter through, you must make sure that your marketing headlines, design, navigation, etc grab their attention! No matter what page they get in from, they must know what it is about and get their attention engaged.

Internet marketing step 2, Interest, The primary reason people go onto the internet is to get information. Not to get advertised to, but to know something about something. That is how you create interest, by providing the appropriate information. You must have a good amount of free information that is relevant, constantly updated, exciting and different. Obviously you still want to market product but that should only be a major part of your site, not an only part. You should get an arsenal of news, articles, facts, newsletters, polls and other features to keep them coming back. Yes, it sounds involving but remember, most sales occur after the first encounter, so you must make sure you get more than one visit to your site. And very few people will return to your site just to re-read your product brochure.

step 3, Desire, You create desire in a multitude of ways, the two best being letting the client experience the product or service first hand. So you have to build interactivity. If you have a software product you are selling, give out a free downloadable demo. Financial services? Offer free online calculators. Estate Agent? How about an interactive room planner. The idea is to get someone experiencing the product or service in some way or another so that they can desire to own it. See what you can do in your case, just make sure it is a useful free trial. Most purchases take place after the buyer has seen the product or service several times, better still when they have used it and experienced its benefits.

step 4, Action, You will find that the number of actions you want taken are quite a few. You probably will want someone to subscribe to your newsletter, get your free demo, recommend a friend or, most of all, buy something. Whatever the action, create the attention on it, get interest, build desire, then ask for the action. You must ask for the action to be performed. If you want them to click, put that down clearly. If you want them to buy, ask for the sale very clearly (as in "Buy Now"). Most sales are lost at the last moment because no one asked the buyer to buy. So don't be shy. Ask for the action.

There you have it, Probably the only fundamental information you will ever need to get your web site to perform as it should. The reason I refer to it as fundamental is because if you use it as a foundation on which you build your entire web site, no matter how small or big it is, it will work. Well, granted you must have the right products at the right price, but even with those, the fundamentals must be there for optimum results. Use this information when you decide on your site navigation, your pages, your graphics, etc. It will not fail you.

How do you get your web site positioned above your competition? The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find!

how search engines work

submitting to the search engines

web site optimisation

keywords

keyword relevancy

keyword density

search engines

meta tags

internet marketing

home

"You've done a beautiful job with this e-book, Mike. It's jam packed with excellent, very up-to-date information, which I know from vast experience how difficult it is to keep up. With it in e-book format, it'll be easy to keep updated on a regular basis so that your buyers will always have access to the latest information in the search engine industry. Plus, I found sections that aren't covered in most of the other search engine books or materials. I was very impressed!"
Robin Nobles.
Director of Training of the Academy of Web Specialists.

Talk to us today, +44 (0) 161 236 5870 advice is free! Or E-Mail :

how search engines work : submitting to the search engines

web site optimisation : keywords : keyword relevancy : keyword density

search engines : meta tags : home : internet marketing

Download the Search Engine Marketing: The essential best practice guide

Oldham Associates Approved Search Engine Optimisation consultants to Business Link For Greater Merseyside, GME. How do you get your web site positioned above your competition? The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find!

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