How Search Engines Work

Web Site Optimisation Reach The Top Of The Major Search Engines

WebPositionMasters.com ( Oldham Associates ) are recognised as a leading advisory partnership, with specialist expertise assisting companies with Internet Marketing and Search Engine Positioning Strategies including web site optimisation. Our consultants are individually accredited under The British Accreditation Bureau Scheme. We are registered and accredited to work with the vast majority of UK Business Links across the country.

How do search engines work? what is it that search engine spiders do when they come to visit your web pages? What do they allow? What don't they allow? Is it possible to get banned from search engines? Get the answers to the most often asked questions about search engines.

There is so much information about search engines on the web, that it's hard to know what is correct and what isn't. Poor advice abounds and web sites are constantly penalised for inadvertently Spamming search engines because of it. Search engines are much more sophisticated and can spot many attempts to fool them. If you understand exactly how they work and exactly what the process is when a search engine spider comes to your site - then you are much more likely to feed that spider exactly what it's looking for.

Yahoo! is the world's biggest directory. And Google is probably the world's biggest search engine. But do you know the difference between them? And why it's crucial that you do? Now that you have to pay to be included in the major online directories like Yahoo! and Looksmart, it's more important than ever to make sure that you are submitting to the right category and that your site has passed the strict quality control tests they have in place.

Thousands of sites are dismissed at the first stage with Yahoo! because they didn't understand what the editors would be looking for. A broken link, an image or Flash site which takes too long to download - and you're out. Is part of your site under construction or does it have a 'coming soon' section? You're out again - and remember - you're the one who is paying for this rejection! Get it right the first time.

The guide explains in detail what the difference is between search engines and directories and has supporting interviews from both Yahoo! and Google. Don't make the mistake of not knowing the difference or how they work or you may be the cause of your own poor ranking.

WebPositionMasters.com ( Oldham Associates ) are recognised as a leading advisory partnership, with specialist expertise assisting companies with Internet Marketing and Search Engine Positioning Strategies including web site optimisation. Our consultants are individually accredited under The British Accreditation Bureau Scheme. We are registered and accredited to work with the vast majority of UK Business Links across the country. We support the Search Engine Marketing: The essential best practice guide and have learnt a lot from it.

How do you get your web site positioned above your competition? The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find!

how search engines work

submitting to the search engines

web site optimisation

keywords

keyword relevancy

keyword density

search engines

meta tags

internet marketing

home

"You've done a beautiful job with this e-book, Mike. It's jam packed with excellent, very up-to-date information, which I know from vast experience how difficult it is to keep up. With it in e-book format, it'll be easy to keep updated on a regular basis so that your buyers will always have access to the latest information in the search engine industry. Plus, I found sections that aren't covered in most of the other search engine books or materials. I was very impressed!"
Robin Nobles.
Director of Training of the Academy of Web Specialists.

Talk to us today, +44 (0) 161 236 5870 advice is free! Or E-Mail :

how search engines work : submitting to the search engines

web site optimisation : keywords : keyword relevancy : keyword density

search engines : meta tags : home : internet marketing

Download the Search Engine Marketing: The essential best practice guide

Oldham Associates Approved Search Engine Optimisation consultants to Business Link For Greater Merseyside, GME. How do you get your web site positioned above your competition? The answer is search engine optimisation, have your website optimised for the search engines so that when potential customers come looking - it's your business that they find!

Business Link for Greater Merseyside approved consultants

Everything we do is built around a long-term plan for your success.

Talk to us today, +44 (0) 161 236 5870 advice is free!

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